
How FarmboxRx Got Insurers to Pay for Healthy Food
- foodfightadmin
- July 12, 2023
- Find Food, Hunger In America, Nutrition
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In a significant stride towards addressing food insecurity and promoting healthy eating, FarmboxRx has successfully convinced health insurers to cover the cost of healthy food. This innovative approach not only aims to improve health outcomes but also to reduce healthcare costs in the long run.
FarmboxRx, a mission-driven food delivery service, is paving the way for a healthier America by collaborating with health insurers to provide nutritious food to those in need. This initiative is particularly focused on individuals who are food insecure and suffer from chronic health conditions.
Ashley Tyrner, the founder and CEO of FarmboxRx, shared her journey of turning a personal struggle into a mission to help others. “I was once a single mother on food stamps,” Tyrner recounted. “I realized firsthand how difficult it was to access healthy food.” This experience inspired her to launch FarmboxRx in 2014, with the goal of delivering fresh, healthy food to underserved communities.
FarmboxRx initially started as a direct-to-consumer service, but Tyrner soon realized that partnering with health insurers could have a more significant impact. “We knew we needed to think bigger,” she said. By aligning with health insurers, FarmboxRx could address the root causes of health issues related to poor nutrition.
FarmboxRx’s strategy is built on the premise that food is medicine. By providing healthy food, they aim to prevent and manage chronic diseases such as diabetes, hypertension, and heart disease. This concept is gaining traction among health insurers who are beginning to see the financial benefits of covering healthy food.
According to Tyrner, the key to convincing insurers was demonstrating the cost savings associated with improved health outcomes. “We provided data showing that access to healthy food reduces hospital admissions and emergency room visits,” she explained. The company leveraged studies that showed significant reductions in healthcare costs when patients had access to nutritious food.
One poignant example of FarmboxRx’s impact is the story of Maria, a 65-year-old diabetic living in a food desert. Maria’s health improved dramatically after she started receiving fresh produce through FarmboxRx, covered by her insurer. “I feel stronger and healthier,” Maria said. “I no longer worry about where my next meal will come from.”
Stories like Maria’s are becoming more common as FarmboxRx expands its reach. The company now partners with several major insurers, including UnitedHealthcare and Anthem. These partnerships enable FarmboxRx to deliver boxes of fresh fruits, vegetables, and whole grains to thousands of households across the country.
The success of FarmboxRx is a testament to the growing recognition of the link between nutrition and health. As more insurers get on board, the potential to improve public health on a large scale becomes more achievable. Tyrner is optimistic about the future. “We are just scratching the surface,” she said. “Our goal is to make healthy food accessible to everyone, regardless of their socioeconomic status.”
FarmboxRx’s journey underscores the importance of innovative solutions in tackling food insecurity and chronic health issues. By bridging the gap between healthcare and nutrition, FarmboxRx is not only changing lives but also transforming the way we think about food and health.
FarmboxRx’s collaboration with health insurers marks a significant step forward in the fight against food insecurity. By making healthy food accessible and affordable, FarmboxRx is helping to create a healthier future for all. As more insurers recognize the value of this approach, the hope is that it will lead to widespread improvements in health outcomes and a reduction in healthcare costs.
This initiative highlights the potential of partnerships between food services and healthcare providers. As FarmboxRx continues to grow, it sets a powerful example of how innovative thinking and a commitment to social good can drive meaningful change.