Protein Candy has officially launched across North America, introducing what it claims to be the world’s first “super candy.” Each 55-gram bag is packed with 14 grams of protein, making it a standout option in the growing intersection of candy and nutrition. It also includes four grams of sugar, six grams of prebiotic fiber, and only 140 calories, making it not only a high-protein snack but also a healthier alternative to traditional sweets.

Protein Candy sets itself apart by offering up to 100 times more protein than any comparable product. While regular candies, even “better for you” versions, typically contain between zero and three grams of protein, Protein Candy is in a league of its own. The candy is made without the use of sugar alcohols, which are commonly found in low sugar or no sugar products and are known to cause bloating in some consumers. Instead, it is naturally sweetened with monk fruit juice and stevia, and made using natural flavors and colors, appealing to health conscious consumers.

The candy comes in four flavors: Classic Fruit, Classic Fruit Sour, Berry Punch, and Tropical Punch, each offering a unique and delicious experience. Whether you’re a fitness enthusiast or just someone looking for a sweet treat with a nutritional boost, Protein Candy aims to satisfy both your cravings and your dietary goals.

The launch of Protein Candy is timely, aligning with rising market trends. From 2019 to 2022, the candy market surged by 34% while the global sugar free confectionery market is expected to reach $4.13 billion by 2034. In tandem, the protein supplements market is projected to double, reaching $10.8 billion by 2030. Protein Candy is well positioned it to take advantage of both of these growing sectors.

In Canada, Protein Candy is already available at major retailers, including Sobeys, Safeway, Circle K, and Popeye’s, with a recommended retail price of $4.99 per bag. As the product continues to gain traction, there is potential for broader distribution across North America.

To support the launch, Protein Candy has rolled out a robust integrated marketing campaign including digital advertising, in-store displays, and prominent billboard and transit advertisements. The campaign has also leveraged the influence of prominent figures, including professional basketball player Brian Wallack, fitness trainer Haley Beth, and DJ Cristy Lawrence, who is known for her passion for health and fitness. These influencers are helping to spread the word through social media platforms and other channels.

Additionally, street team sampling activations are planned throughout September in high profile Toronto neighborhoods and near key landmarks, including The Well, CN Tower, Union Station, and Trinity Bellwoods Park. These events offer consumers the chance to taste Protein Candy firsthand, helping to build buzz and awareness.

Ultimately, Protein Candy aims to cater to a diverse audience while offering a healthy alternative to current consumer trends.